Dear Toujours La Family,
As I embark on this exciting journey together, I wanted to take a moment to share the story behind my brand and the incredible journey that has led me to this day.
Toujours La was born out of a deep desire to make a difference in the world, to bring light and positivity to a culture often overshadowed by negativity and darkness. It began with a simple idea and a whole lot of faith.
As a one-person team, the road to creating Toujours La has been anything but easy. From designing each piece to sourcing materials, managing finances, and everything in between, it has been a challenging and sometimes daunting process. But through it all, one thing has remained constant: my faith in God.
Placing my faith in God has been the cornerstone of this journey. It has been a source of strength, guidance, and hope when things seemed impossible. I’ve learned to trust in His plan, even when it meant stepping into the unknown.
Financial struggles have been a part of this journey as well. Launching a brand from the ground up requires resources, and there have been times when the financial burden seemed overwhelming. But through the support of friends, family, and our incredible community, I have persevered.
Today, as I launch our pre-order on Memorial Day, I am filled with gratitude and excitement for what lies ahead. Each piece in my collection is a testament to the power of faith, resilience, and style. It is my hope that when you wear Toujours La, you feel empowered to make a difference and to boldly represent your faith.
Thank you for joining me on this journey. Together, we can make a difference. Welcome to Toujours La, WHERE FAITH MEETS FASHION.
With love and gratitude,
Abraham
